Americas
US Ski & Snowboard strikes expanded Stifel deal
US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…
McDonald’s steps up AFA relationship with league sponsorship
Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
Houston Dynamo, Dash secure Shell Energy naming rights deal
The home of Major League Soccer's Houston Dynamo and the National Women's Soccer League's Houston Dash has been renamed Shell Energy Stadium following a multiyear agreement with global energy giant Shell …
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek
BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Flamengo and RB Bragantino sign sleeve sponsors, Paranaense extends shirt deal
Brazilian club Flamengo has signed up electrical wires and cables company Sil Fios e Cabos Elétricos as its shirt sleeve sponsor for the 2023 season.
Delta Air Lines reacquires Utah Jazz arena naming rights
Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
TCL looks to expand US reach with NFL pact
Consumer electronics brand named league's official TV partner
FC Dallas brings in two jersey sponsors for 2023 season
Major League Soccer's FC Dallas has named North Texas-based healthcare systems Children’s Health and UT Southwestern Medical Center as the club's new principal jersey sponsors as part of a multiyear pa…
Monster Energy named Power Slap’s first commercial partner
Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization
BioSteel expands NHL presence by aligning with six teams
North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Vancouver Whitecaps end Bell sponsorship
Major League Soccer's Vancouver Whitecaps announced that they have ended their sponsorship with Canadian telecommunications company Bell, which had been the club's jersey sponsor as part of their decade-plus…
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.
T-Mobile named Liga MX sponsor in US in TelevisaUnivision-brokered deal
Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Warrior extends deal with US men’s lacrosse national team
Michigan-based sports equipment manufacturer Warrior Sports signed a multiyear contract extension to remain the United States men's national lacrosse program's official partner and equipment supplier,…