HomeNewsNewsFootballSouth America

Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina

Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs competition in South America.

Amstel said that the new agreement includes “unique in-stadium visibility and exclusive experiences, broadcast sponsorship, branded content, and ticket giveaways”. Amstel will also continue to develop activations including integrated campaigns, packaging and consumer promotions.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here