Americas

The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.

Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.

Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.

Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.

The International Triathlon Union, triathlon’s world governing body, has seen a moderate rise in sponsorship revenue associated with its flagship ITU World Triathlon Series, despite a decline in revenue from its global partnership deals.

Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.

Active engagement with its products in order to create authenticity and improve the brand’s reputation in sport is the key driver behind nutrition company Herbalife’s sponsorship programme, Brian McKinley, senior director of corporate alliances at Herbalife, told Sports Sponsorship Insider.

Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.

US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).

NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).

Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.

Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.

US automotive brand Chevrolet has extended its title sponsorship of the Detroit Belle Isle Grand Prix IndyCar US motor-racing event.

US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.