Americas

Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.

The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.

Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.

Fantasy sports games company FanDuel has agreed a partnership with NBA team Cleveland Cavaliers to further increase its presence in the North American basketball league.

Sportswear company Adidas has struck a new long-term partnership with the University of Miami and extended an existing deal with Florida International University.

Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.

Health and wellness company AdvoCare has signed a five-year deal to become the official sports nutrition partner of Major League Soccer.

US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.

Golf’s PGA Tour has announced a four-year extension to its marketing partnership with the Hawaii Tourism Authority.

Organisers of the Toronto 2015 Pan American and Parapan American Games multi-sport event have agreed a commercial partnership with loyalty management brand Aeroplan.

Mutual life insurance company New York Life has agreed a three year deal to become the first title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament.

Campeonato Brasileiro Série A football club Gremio has agreed a kit supplier deal with UK sportswear manufacturer Umbro.

Campeonato Brasileiro Série A football club Atlético Mineiro has unveiled its sponsors for the new year, with real estate company MRV Engenharia set to serve as its main partner.

US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.

Spanish Liga football club Barcelona has sealed a long-term extension to its sponsorship agreement with German automotive manufacturer Audi and has also announced that it will open a new club office in New York.

Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.