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PGA Tour extends ties with Hawaii tourism body

Golf’s PGA Tour has announced a four-year extension to its marketing partnership with the Hawaii Tourism Authority.

Under the deal, the two bodies will continue to promote Hawaii’s golf and tourism industry through 2018.

The financial terms of a partnership that dates back to 2001 were not disclosed.

Hawaii is established as the host of the opening two PGA Tour events of the calendar year, with this week’s Tournament of Champions at Kapalua on Maui followed by the Sony Open in Honolulu on O’aha next week. The PGA Tour’s affiliated Champions Tour launches with the Mitsubishi Electric Championship at Hualālai on January 23-25.

“The PGA Tour has been a long-standing and valuable partner for the state, exposing our premier golf courses and promoting Hawaii as a world-class golf destination,” HTA chief executive Ronald Williams said.