Americas

Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.

US insurance company Cross Insurance has acquired the naming rights to a new hospitality facility at Gillette Stadium, the home of NFL American football franchise and Super Bowl XLIX champion the New England Patriots.

Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.

NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.

The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.

US sportswear giant Nike has agreed a partnership with Xavier University Athletics to cover all sports in the National Collegiate Athletics Association Division One school’s programme.

US financial services group EverBank will serve as a national sponsor and official bank of the 2015 Alpine World Ski Championships.

The Pittsburgh Steelers has become the latest NFL American football franchise to enter into a partnership with US fantasy sports gaming company DraftKings.

Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.

Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.

The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.

Luxury watch brand Rolex has signed a multi-year extension to its long-standing title sponsorship agreement with Daytona International Speedway for the annual 24 At Daytona endurance race.

In the January issue, Sports Sponsorship Insider has the values, strategy and inventory on nine deals, as well as an interview with former IMG sports and entertainment deal-maker George Pyne, now head…