Americas

The Breeders’ Cup has confirmed Calumet Farm as the latest official farm partner of the iconic US horseracing event.

The Gaelic Athletics Association (GAA) has reached a commercial agreement with Irish tax refund company Taxback.com for the North American region.

Soft drinks group Coca-Cola is providing cash fee and promotional support as one of seven sponsors of the Air Race 1 World Cup, a new three-event race series, which launched, June 7, in Monastir, Tunisia.

Fantasy sports gaming firm DraftKings has continued its partnership drive with major sporting properties by agreeing a multi-year deal with the Madison Square Garden Company.

Private jet charter company XOJET has entered into a partnership with NBA basketball franchise the Golden State Warriors.

Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.

US-based brewery MillerCoors has opted to expand its existing partnership with Major League Baseball franchise the Atlanta Braves.

American Family Insurance has signed a three-year agreement to be the title sponsor of a new Champions Tour golf event to be held in the US state of Wisconsin from 2016.

The Hartford, a leading American insurance company, has become a sponsor of North America’s Major League Baseball (MLB).

Retailer-owned hardware cooperative Ace Hardware has signed a new partnership with golf’s PGA Tour.

Canadian municipal electricity distribution company Toronto Hydro and entertainment firm Cineplex Entertainment have agreed to become official suppliers of the Toronto 2015 Pan Am/Parapan Am Games multi-sport events.

99Taxis, a mobile phone application that enables people to locate nearby taxis, has moved to further strengthen its presence in Brazil’s Campeonato Brasileiro Serie A top-tier club football league by entering into partnerships with Coritiba and Atlético Paranaense.

Courier company FedEx has extended its title sponsorship of the St. Jude Classic PGA Tour golf tournament in Memphis, US.

Online sports betting company Unibet has struck a partnership with the Caribbean Premier League (CPL) Twenty20 cricket tournament.

Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.

German sportswear firm Puma has agreed a new partnership with the Cuban Olympic Committee.