Americas
Utah Jazz secures new arena naming rights partner
Home security company Vivint has agreed a 10-year naming rights partnership with the home arena of NBA basketball franchise the Utah Jazz.
Breeders’ Cup expands TwinSpires partnership
The Breeders’ Cup horseracing event has enhanced its partnership with online bookmaker TwinSpires.com.
NBA’s Spurs serve up Papa John’s Pizza renewal
Pizza delivery restaurant chain Papa John’s Pizza has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Detroit Pistons rev up arena partnership with Fiat Chrysler
North American automobile manufacturer Fiat Chrysler Automobiles (FCA US) has entered into a partnership with NBA basketball team the Detroit Pistons.
Capital One banks extension with Washington major league teams
Financial services company Capital One Bank has extended its partnership with NBA basketball franchise the Washington Wizards and NHL ice hockey team the Washington Capitals for the 2015-16 season.
Seahawks take flight with Delta extension
NFL American football franchise the Seattle Seahawks has signed an extension to its partnership with Delta Air Lines.
Budweiser signs NBA partnership for Brazilian market
North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
BodyArmor drinks to first partnership with NBA franchise
NBA basketball franchise the Houston Rockets has agreed a first-of-its-kind partnership with sports drink brand BodyArmor.
Seahawks brew new beverage partnership
NFL American football franchise the Seattle Seahawks has agreed a partnership with beverage company Humm Kombucha.
MLB checks in new partnership with Sheraton
North America’s Major League Baseball (MLB) has entered into a partnership with the Sheraton hotel chain.
LPGA insures future of development tour
Life insurance provider Symetra has extended its title sponsorship of the Ladies Professional Golf Association’s official developmental tour and two of its tournaments.
Safeway bags title sponsorship of PGA Tour tournament
US supermarket chain Safeway has been named the new title sponsor of the PGA Tour’s annual golf tournament in the Northern California market.
Draft Ops outbids fantasy sports giants in DC
Fantasy sports company Draft Ops is taking on the sector’s big two, DraftKings and FanDuel, with a targeted big city campaign.
Duke Athletics seals long-term Nike extension
The Duke Athletics division of US college Duke University has agreed a 12-year extension to its partnership with the sportswear giant Nike.
Tissot’s work with Fiba key to NBA mega-deal
Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.
Chicago Fire signs new shirt sponsor
American Major League Soccer franchise Chicago Fire has signed a multi-year deal for paint manufacturer Valspar to become its new shirt sponsor.
Target extends long-running commitment to Timberwolves arena
Discount retail chain Target has extended its naming rights partnership for the home arena of NBA basketball franchise the Minnesota Timberwolves, with a revised timeline being drawn up for renovation of the 19,000-capacity venue.
USOC satisfies sweet tooth with Hershey partnership
The United States Olympic Committee has agreed a five-year partnership with confectionery group Hershey.