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Safeway bags title sponsorship of PGA Tour tournament

US supermarket chain Safeway has been named the new title sponsor of the PGA Tour’s annual golf tournament in the Northern California market.

Safeway has agreed to sponsor the event for the next five years from 2016-2020. It will replace electronics retailer Frys.com in the role.

During this time, the Safeway Open will continue to be staged at the Silverado Country Club in Napa, California, where the last two tournaments have been held.

PGA Tour commissioner Tim Finchem said: “We have had a tremendous partnership with Albertsons, Safeway’s parent company, on the Web.com Tour, with the Albertsons Boise Open generating more than $1m (€882,000) for local charities each of the last nine years. The Safeway Open will have a similar model in place to help build on what is already a well-established event in Napa.”

This year’s event, the last to be known as the Frys.com Open, concluded yesterday (Sunday) and was won by Argentine golfer Emiliano Grillo.