The Breeders’ Cup horseracing event has enhanced its partnership with online bookmaker TwinSpires.com.
The bookmaker, already the official wagering partner of the event, will now title sponsor the Breeders’ Cup’s three sprint races, which take place on Saturday at the Keeneland racecourse in Lexington, Kentucky.
The three events to be sponsored by TwinSpires.com are the Breeders’ Cup Turf Sprint, the Breeders’ Cup Filly & Mare Sprint and the Breeders’ Cup Sprint, which the bookmaker initially agreed to sponsor in August.
Breeders’ Cup president and chief executive, Craig Favel, said: “In addition to their on-site presence, fans continue to enjoy the high quality and popularity of TwinSpires for their wagering customers.”