Americas
Verizon lands marketing rights under new NBA deal
US telecommunications company Verizon has agreed a multi-year marketing partnership with the National Basketball Association.
Adidas replaces Nike as East Carolina partner
German sportswear giant Adidas has agreed a 10-year partnership with East Carolina University’s department of athletics.
Title sponsor extends deal with PGA Tour event
PGA Tour golf tournament the Sanderson Farms Championship has signed a 10-year extension to its partnership with its title sponsor.
NFL drinks to lucrative Bud Light extension
The NFL American football league has agreed a six-year extension to its partnership with brewing giant Anheuser-Busch InBev, in an agreement involving its Bud Light beer brand.
Azur Global on board for new Cricket All-Stars Series
Information technology company Azur Global has agreed a deal to become an official partner of the new Cricket All-Stars Series.
NBA’s Hornets bank credit union partnership
US regional financial services company Charlotte Metro Credit Union (CMCU) has entered into a partnership with NBA basketball team the Charlotte Hornets.
University of Texas gives green light to lucrative new Nike deal
The University of Texas is set to extend its partnership with US sportswear giant Nike with a groundbreaking new deal.
Orlando Magic conjures up Disney Parks extension
North American NBA basketball franchise the Orlando Magic has extended its partnership with Disney Parks, a subsidiary of the Walt Disney Company that manages the media and entertainment firm’s theme parks and vacation resorts.
Toro Rosso looks long-term with Interproteccion partnership
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
Kansas City Royals extend with healthcare partner
The Kansas City Royals North American Major League Baseball franchise has extended its partnership with the University of Kansas Hospital.
NFL’s Giants seal new beverage deal
Alcoholic drinks company International Spirit and Beverage Group (ISBG) has agreed a multi-year sponsorship deal with NFL American football franchise the New York Giants.
Kia Motors set for NBA jersey sponsorship trial
The National Basketball Association is set to break new ground for major league sport in the US by trialling the use of sponsor-branded jerseys for the 2016 and 2017 NBA All-Star Games, according to the Wall Street Journal.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.
Ottawa Senators sign analytics partnership with IBM
NHL ice hockey team the Ottawa Senators has agreed a partnership with US technology and consulting corporation IBM.
Golden State Warriors add American Express to key sponsor group
NBA basketball franchise the Golden State Warriors has agreed a multi-year partnership with financial services company American Express.
ZTE adds Cavaliers, Bulls to NBA roster
The US division of Chinese telecommunications company ZTE has agreed partnerships with NBA basketball franchises the Cleveland Cavaliers and Chicago Bulls.
NFL’s Vikings connect with latest founding partner for new stadium
NFL American football franchise the Minnesota Vikings has signed communications company CenturyLink as its latest founding partner for U.S. Bank Stadium, the team’s new home that is currently under construction.
Milwaukee Bucks add grocery store to sponsorship basket
NBA basketball franchise the Milwaukee Bucks has agreed a partnership with grocery store Pick ‘n Save, an affiliate of supermarket chain Roundy’s.