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Golden State Warriors add American Express to key sponsor group

NBA basketball franchise the Golden State Warriors has agreed a multi-year partnership with financial services company American Express.

American Express becomes the official card of the current NBA champion and has also joined the Warriors Gold Alliance group, which comprises the team’s key sponsors.

The two parties will team up on initiatives to reward customers and fans with unique experiences throughout the 2015-16 season and beyond.

Rick Welts, Warriors president and chief operating officer, said: “Adding American Express to our line-up of Gold Alliance partners is a great way for us to continue to engage with our tremendous fanbase and give the fans additional benefits and opportunities for supporting us day in day out.”

American Express joins City National Bank, Ignite Farm, Kaiser Permanente, The Clorox Company and Oracle as Gold Alliance partners of the Warriors.