The US division of Chinese telecommunications company ZTE has agreed partnerships with NBA basketball franchises the Cleveland Cavaliers and Chicago Bulls.
ZTE becomes a smartphone partner of the Cavaliers and has been named the Bulls’ official smartphone. The Bulls have agreed a three-year deal with the company, which will culminate in the 2017-18 NBA season. The length of the Cavaliers’ agreement was not disclosed.
ZTE will receive in-arena advertising at the Cavaliers’ home arena the Quicken Loans Arena. The two parties will also work together on sales and marketing initiatives over the course of the 2015-16 NBA season.
“Our fans have shown they love the latest in technology features and use them to follow the team, so we have no doubt that this new partnership with ZTE will resonate well here in Cleveland,” Cavaliers chief executive, Len Komoroski, said.
ZTE has been named the presenting partner of the Bulls’ online series Bulls-Eye View, which delivers fans exclusive behind-the-scenes footage. ZTE will also receive an array of marketing assets each season, including permanent logo placement on two basketball pole pads, scoreboard features, courtside signage, a promotional night and hospitality.
ZTE holds existing NBA partnerships with the likes of the New York Knicks, Houston Rockets and Golden State Warriors.