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NBA’s Hornets bank credit union partnership

US regional financial services company Charlotte Metro Credit Union (CMCU) has entered into a partnership with NBA basketball team the Charlotte Hornets.

Under the multi-year deal, the terms of which were undisclosed, CMCU will serve as the official credit union of the Hornets as well as the team’s exclusive partner in the federal credit union category.

Fans will be able to sign up for a Hornets-themed CMCU Affinity Card, which will provide both a credit and debit card option.

Supporters that sign up for a card will have access to benefits such as a 10-per-cent discount on official Hornets merchandise as well as the opportunity to win various fan experiences including the chance to play on the main court prior to Hornets home games at the Time Warner Cable Arena.

Additional elements of the deal include courtside and LED signage inside the Time Warner Cable Arena, in-arena scoreboard features, in-game promotions, concourse tabling nights and advertising on the team’s official website.