NFL American football franchise the Minnesota Vikings has signed communications company CenturyLink as its latest founding partner for U.S. Bank Stadium, the team’s new home that is currently under construction.
The Vikings have agreed a 10-year partnership with the company, which will also become its exclusive communications provider.
CenturyLink will supply the stadium with an integrated IP network, which will cater for 1,300 Wi-Fi access points across the venue. In addition, CenturyLink will provide content for more than 2,000 high-definition televisions inside the stadium.
The company will also enhance the official Vikings mobile application and will be given extensive advertising exposure throughout U.S. Bank Stadium.
Duane Ring, CenturyLink Midwest region president, said: “We are excited about this agreement, as it will allow us to showcase CenturyLink’s brand and our products, including high-speed Internet and Prism TV, as well as cloud-based technology and predictive analytics. We look forward to connecting with one of the NFL’s most passionate fan bases.”
CenturyLink joins Land O’Lakes, MillerCoors and Hy-Vee as founding partners of the new 65,000-seat stadium. U.S. Bank joined as the stadium naming rights partner of the new home of the Vikings in June. That deal will run for 20 years, from the opening of the stadium in July 2016 to 2035.