Americas
Louisiana Tech switches from Nike to Adidas
The athletics department of Louisiana Tech University has agreed a partnership with German sportswear giant Adidas, bringing to an end its association with rival brand Nike.
Minnesota Wild banks partnership
NHL ice hockey franchise the Minnesota Wild has entered into a partnership with US financial services company Associated Bank.
Huawei bolsters sports portfolio with Ottawa Senators deal
Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.
NFL’s Jaguars take a ride with Uber
NFL American football franchise the Jacksonville Jaguars has agreed an innovative new partnership with taxi service Uber.
Ironman revitalises Clif Bar partnership
The Ironman triathlon series has expanded its partnership with organic food and drink producer Clif Bar.
Sports nutrition firm steps up partnership with NBA’s Raptors
NBA basketball franchise the Toronto Raptors has agreed a new partnership with sports nutrition firm BioSteel.
US Alpine Ski extends with long-term apparel partner
Sports clothing manufacturer Spyder has struck a deal with the US Ski and Snowboard Association to extend its long-term partnership with the US Alpine Ski national team.
Skype connects with Squash World Championship
Global communications platform Skype has entered into a partnership with the 2015 Men’s Squash World Championship, which is currently taking place in Bellevue, Washington.
Kroger extends partnership with Daytona International Speedway
The Daytona International Speedway motor-racing venue has agreed a multi-year extension to its partnership with US retail group Kroger.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.
North Carolina State secures financial upgrade with Adidas extension
German sportswear giant Adidas has agreed a six-year extension to its partnership with the N.C. State Athletics department of North Carolina State University.
Hy-Vee supports local expansion efforts with Minnesota Wild deal
NHL ice hockey franchise the Minnesota Wild has entered into a multi-year partnership with supermarket chain Hy-Vee.
Minnesota Vikings sign Polaris as latest partner for new stadium
Off-road vehicle manufacturer Polaris has signed up as the fifth founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.
Advantel signing continues technology drive by NBA’s Kings
NBA basketball franchise the Sacramento Kings has entered into a partnership with technology solutions provider Advantel Networks.
Nascar manufactures extension with 3M
North American stock-car racing series Nascar has extended its partnership with the automotive solutions division of manufacturing company 3M.
Sponsors line up for Cricket All-Stars Series
The Cricket All-Stars Series, which got underway on Saturday at New York’s Citi Field ballpark, has revealed its line-up of sponsors for the three-game exhibition competition.
Nissan pens ‘historic’ deal with NCAA and US colleges
Car manufacturer Nissan has struck a landmark agreement to become an official sponsor of 100 college and university athletics departments across the US and a ‘proud supporter’ of various championships operated by the country’s National Collegiate Athletic Association.
Sockatyes secures Brazilian presence with Corinthians deal
Chinese football accessories company Sockatyes has moved to widen its commercial activities in the professional football market by entering into a partnership with Campeonato Brasileiro Serie A club Corinthians.