Samsung sponsors FIGC to promote premium TVs pre-Euros

(Photo by Jonathan Moscrop/Getty Images)

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC) in a deal that extends beyond this summer’s European Championship to January 30, 2022.

Leading up to the Euros, Samsung will activate promotions directed at Italian fans, linking the purchase of Samsung products with prizes and benefits.

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