Serie A
Kappa to kit out Brescia for six seasons
Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia.
Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25
Lavoropiù steps up as Bologna’s first sleeve sponsor
Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.
Kappa replaces Lotto at Serie A club Genoa
Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa.
Under the deal, the Kappa brand will be worn by all Genoa’s teams.
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
Jeep, Lete and Pirelli lead Serie A for sponsorship recognition – research
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
AC Milan signs car rental deal with Avis
Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis
DentalPro sets first with Inter Milan deal
Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…
Milan clubs set aside rivalry for Beretta deal
AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
AS Roma renews Official Supplier deal with Sixtus
Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus
Regulator rules on Serie A betting sponsorship
Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.
Joma in, Kappa out at Torino – report
Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma
Serie A seeks clarity on rules of gambling sponsorship ban
Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.
Sassuolo Calcio renews tailoring deal with Messori Uomo
Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo
Pasta brand signs as AC Milan Official Partner
Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.
Adidas extends Juve deal, pays massive bonus for 2018
Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.
Birra Moretti returns to its roots with Udinese
Italian Serie A football club Udinese has struck a sponsorship deal with beer brand Birra Moretti.
The agreement will run until the end of the 2020-21 season