Serie A

Recruitment agency Lavoropiù has stepped up its partnership with Bologna by taking sleeve sponsorship rights for the Italian Serie A football club.

Italian sportswear brand Kappa has signed a multi-year deal as the new technical sponsor for Italian Serie A club Genoa. Under the deal, the Kappa brand will be worn by all Genoa’s teams.

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…

Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta

Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis

Inter Milan has signed a partnership with DentalPro, the largest private dental group in Italy, with the Serie A football club stating the “unique” deal will seek to promote the importance of healthy tee…

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

Italian Serie A club AS Roma has renewed its partnership with Italian healthcare and fitness brand Sixtus

Italian football clubs will be able to retain sponsorship deals signed with betting companies through to July 12 following a ruling by AGCOM, regulator for the country’s communications industries.

Italian Serie A club Torino has reportedly signed a new kit supply deal with Spanish brand Joma

Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.

Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo

Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.

Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.

Italian Serie A football club Udinese has struck a sponsorship deal with beer brand Birra Moretti. The agreement will run until the end of the 2020-21 season

Italian Serie A club Udinese has become the new 'brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.