Serie A seeks clarity on rules of gambling sponsorship ban

Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.

According to the Calcioefinanza website, Serie A believes the so-called ‘Dignity Decree’, which was made law last August, continues to remain an unresolved issue.

As reported in SportBusiness Sponsorship in November, the government hoped the decree would act as a deterrent to new deals being signed before or during the 2018-19 football season, but it has not.

Serie A has reportedly sent a letter to the Ministry of Economic Development to ensure that an exemption of one year for existing contract that applies to advertising is also valid for sponsorships.

Clubs are also lobbying for existing sponsorships to be allowed to continue until their contracts expire.

Feedback from the government is expected by the end of this week.

Read: Serie A clubs signing deals with online gaming sponsors despite new law


Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.