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Serie A seeks clarity on rules of gambling sponsorship ban

Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.

According to the Calcioefinanza website, Serie A believes the so-called ‘Dignity Decree’, which was made law last August, continues to remain an unresolved issue.

As reported in SportBusiness Sponsorship in November, the government hoped the decree would act as a deterrent to new deals being signed before or during the 2018-19 football season, but it has not.

Serie A has reportedly sent a letter to the Ministry of Economic Development to ensure that an exemption of one year for existing contract that applies to advertising is also valid for sponsorships.

Clubs are also lobbying for existing sponsorships to be allowed to continue until their contracts expire.

Feedback from the government is expected by the end of this week.

Read: Serie A clubs signing deals with online gaming sponsors despite new law

 

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