Serie A
Tap and Move – Skrill & AC Milan
Ahead of the January 2021 #SkrillDay game against Juventus, AC Milan payment partner Skrill promoted its services via a week-long, incentivised TikTok hashtag challenge.
Data Snapshot: European Leagues 2020-21
In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.
Blind Match – Suzuki & Torino FC
Suzuki’s 2018-19 activation of its Torino shirt front deal was inspired by the increasing popularity of dating apps.
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24
Capex.com joins Juventus as trading category sponsor
Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
Shared Goals – adidas & Juventus
October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.
2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
Are You Ready for This? – Kappa & SSC Napoli
Napoli and Kappa promoted the club’s 2019-20 home jersey through a campaign creatively themed around the kit’s pixelated design that spanned street graffiti, PR, a launch event, live in-store signings and social media content.
Treningday – Trenitalia & Bologna FC 1909
In late June 2020, Bologna sponsor Trenitalia marked the end of Italy’s strict coronavirus lockdown with a campaign linking the restart of its ‘Frecciarossa’ high speed train services and the restart of Serie A.
Con Te. Dal Primo Giorno/With You. Since the First Day – Gaslini Children’s Hospital & Genoa CFC
Genoa promoted its partnership with the Gaslini Children’s Hospital by gifting all newborns in 2020 a free baby-sized team shirt.
Inter Milan signs SDY Sports as Asian betting partner, Napoli and Decò renew
Italian Serie A club Inter Milan has signed up Asian betting operator SDY Sports as the club’s 'Official Asian Online Gaming Partner' for the next two years.
FXORO upgrades Roma deal, Hellas Verona net back-of-shirt sponsor
AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
Udinese agrees three more years with main sponsor Dacia
Italian Serie A club Udinese has extended its main shirt sponsorship with the Romanian car brand Dacia for the next three seasons
Hellas Verona upgrades Trivellato Industriali sponsorship
Mercedes-Benz dealer Trivellato Industriali has extended and expanded its relationship with Italian Serie A oufit Hellas Verona to become the club’s sleeve sponsor.
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
AC Milan continues to add new sponsors with Harmont & Blaine deal
Italian Serie A football club AC Milan has signed up apparel company Harmont & Blaine as the latest addition to its sponsorship portfolio
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.