Napoli and Kappa promoted the club’s 2019-20 home jersey through a campaign creatively themed around the kit’s pixelated design that spanned street graffiti, PR, a launch event, live in-store signings and social media content.
In late June 2020, Bologna sponsor Trenitalia marked the end of Italy’s strict coronavirus lockdown with a campaign linking the restart of its ‘Frecciarossa’ high speed train services and the restart of Serie A.
AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
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