Serie A
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.
Fair Play (Genoese Derby) – Peroni & Genoa/Sampdoria
'Fair Play’ was a 2019 campaign from Birra Peroni, the official beer of city rivals UC Sampdoria and Genoa CFC, which incentivised rival fans to hug one another by offering free beer for those participating.
Milan clubs add Official Energy Partner
Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner.
The Milan-based company becomes the Official Energy Partner of both Milanese sides
Missing Children Summer Transfer Initiative – NCMEC, GMCN & AS Roma
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
AS Roma women’s team activation – Hyundai & AS Roma
As part of its wider partnership with AS Roma, Hyundai co-created a video to counter scepticism of women’s football, featuring three male AS Roma fans and three players from the club’s women’s team.
Bologna signs JBO as regional betting partner
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
Juventus deal with adidas worth minimum €50.1m per year – financial report
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Tiscali, 11 Travel Group brand Cagliari training kit
Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari
Roma partners up with AllWinCity
Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.
AC Milan extends Official Bank deal with Banco BPM
Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season
Inter seeks to maximise data usage through Acronis tie-up
Italian Serie A football club Inter Milan has agreed a new partnership with Swiss technology company Acronis.
AS Roma signs up Socios.com as cryptocurrency partner
Serie A club AS Roma has named Socios.com, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner
Roma partners up with FXORO
Italian Serie A football club AS Roma has agreed a three-season partnership with brokerage company FXORO
Kappa to kit out Brescia for six seasons
Italian sportswear brand Kappa has signed a long-term kit deal with newly-promoted Serie A side Brescia.
Under the deal, Kappa will supply kit to Brescia for the next six seasons, from 2019-20 to 2024-25