The English Football League (EFL) found ways to mitigate gambling industry sponsorship concerns in its extended title deal with Sky Bet, believing that the agreement represented the best way to support its 72 member clubs.
The English Football League has announced a sponsorship deal with UK builders merchant Jewson. Jewson has been named as an EFL Supporter, the third tier in the league body’s sponsorship pyramid.
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
English Championship football club Watford has expanded its relationship with higher education institute University Campus of Football Business (UCFB) in a new sponsorship contract
English Championship football club Brentford FC has signed a two-year back-of-shirt branding deal with South African betting operator Hollywoodbets
The English Football League (EFL) has called on the UK government not to ban sponsorship deals with brands from the gambling sector within football
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.” Af
English Championship club Leeds United has signed a one-season Official Training Wear partnership with food delivery service Deliveroo
English Championship football club Reading has signed Maltese headquartered online casino operator Casumo as its new main sponsor
English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform