EFL overcomes Sky Bet sponsorship concerns to land lucrative renewal for clubs

(Photo by Alex Livesey - Danehouse/Getty Images)
(Photo by Alex Livesey - Danehouse/Getty Images)
The English Football League (EFL) found ways to mitigate gambling industry sponsorship concerns in its extended title deal with Sky Bet, believing that the agreement represented the best way to support its 72 member clubs.

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