Cricket World Cup
Cricket Has No Boundaries – NatWest & the ECB
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
Stock Up/12th Man/Powerade Launch – Coca-Cola & the ICC
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Oppo combines flagship product launch with Cricket World Cup campaign
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Uber continues ICC relationship with World Cup deal
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
Pakistan signs AJ Sports deal for Cricket World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Afghanistan signs Amul as main sponsor for Cricket World Cup
The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team
Kent RO Systems, MAS Holdings back Sri Lanka’s World Cup campaign
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
Veuve Clicquot signs on for Cricket World Cup
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Booking.com signs five-year, top-tier deal with ICC
Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC).
Under the five-year Global Partner deal, Booking
GoDaddy targets India market with Cricket World Cup deal
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Thatchers inks Official Cider deal for 2019 Cricket World Cup
UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
Coca-Cola grabs ICC global partner rights
The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Sponsorship in Cricket, 2018
The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A