Cricket World Cup
Over the English cricket summer of 2019, NatWest activated its principal partnership with the ECB by celebrating cricket’s diversity and inclusion.
Coca-Cola India leveraged its 2019 ICC Cricket World Cup sponsorship in the Indian market with a 100-day, multi-phase activation programme.
Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC). Under the five-year Global Partner deal, Booking
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.