ATP Tour

The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…

French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’. The

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour

The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year

Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032

The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox

Previous rankings title sponsor was FedEx Tennis tour has secured significant increase in deal value  Complex category negotiation given tournament-level financial sponsors

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…

Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour

The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025

Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.

French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.

Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys

Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021

Healthcare provider Noventi has agreed an early extension to its title sponsorship of the Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wim…

The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates