The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
Previous rankings title sponsor was FedEx Tennis tour has secured significant increase in deal value Complex category negotiation given tournament-level financial sponsors
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour
The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025
Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
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Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Healthcare provider Noventi has agreed an early extension to its title sponsorship of the Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wim…
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates