ATP Tour
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
ATP Tour agrees Gold Partner deal with sustainable hydration brand Waterdrop
The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
ATP signs global sponsorship with e-scooter maker Nilox
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Therabody signs as ATP Tour supplier
Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour
ATP Tour agrees four-year deal with online retailer Tennis-Point
The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025
ATP sanctions betting and fantasy sports sponsorships in key tournament categories
Tournament promoters in specific event categories on the ATP men’s professional tennis tour will be able to sell betting operator sponsorships from next year.
Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
ATP renews Infosys deal with focus on innovation
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
ATP extends long-standing Rolex agreement
Luxury watch brand Rolex will continue as the official timekeeper of the ATP Tour, as well as other major ATP tournament assets, in a deal extension starting in 2021
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Noventi extends Halle Open title sponsorship
Healthcare provider Noventi has agreed an early extension to its title sponsorship of the Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wim…
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates