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Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor

(Photo by Silvia Lore/Getty Images)

  • Previous rankings title sponsor was FedEx
  • Tennis tour has secured significant increase in deal value 
  • Complex category negotiation given tournament-level financial sponsors
The Association of Tennis Professionals (ATP) has secured a substantial rights fee uplift from its rankings sponsorship agreement with Australian online trading company Pepperstone.

The deal, announced in May, saw Pepperstone take the naming rights to the official ATP Rankings, which were previously held by logistics and shipping company FedEx for three years.

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