News

US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.

Softball New Zealand has announced a “game changing” sponsorship deal for home building company Golden Homes to assume naming rights to its men’s national team, the sport’s reigning world champion.

North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.

French state-controlled betting operator PMU has sealed a four-year extension to its sponsorship of Ligue 1 football champion Paris Saint-Germain.

Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.

Work wear and personal protective equipment manufacturer Engelbert Strauss has agreed a multi-year deal to become the official presenting sponsor of the Champions Hockey League, placing it as the lead commercial partner of the new European club ice hockey competition.

Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.

Destocking retailer Au Fil des Marques has entered into a two-year partnership with Ligue 1 football club FC Nantes.

German automotive manufacturer BMW has sealed a four year extension to its partnership with golf’s European Tour running until the end of the 2018 season.

European clubs who participated in the 2013-14 edition of the Uefa Champions League generated an estimated cumulative annual total of around €640m ($878m) from shirt sponsorships and kit supplier deals, Sports Sponsorship Insider can reveal.

BT Sport, the pay-television service of UK telecommunications company BT, has agreed a three-year sponsorship deal with Regional Rugby Wales’ four Pro12 clubs - Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.

French Ligue 1 football team AS Monaco has agreed a kit deal with US sportswear giant Nike which will run until at least 2019.

Australasian banking group ANZ has announced a three-year extension to its commercial agreement with New Zealand Cricket.

Chinese state-owned automotive manufacturer SAIC Motor has signed up as an official partner for the Nanjing 2014 Youth Olympic Games as the event looks to press home its green agenda.

Korean electronics manufacturer Samsung has agreed a deal with the Austrian Football Association to remain the title sponsor of the Austrian Cup club football competition through to the 2016-17 season.

Tools company Stanley Black and Decker has agreed to become a sponsor of Spanish Liga football club Barcelona through to July 2017.