News

The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).

Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.

North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.

Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.

UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.

Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.

Medical electronics group Toshiba Medical Systems has agreed a deal to become a sponsor of the Glasgow 2014 Commonwealth Games.

Acura, the luxury car division of Japanese automotive company Honda, has agreed a deal to become the official vehicle of the Tiger Woods Foundation and its associated golf tournaments.

Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.

Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.

Japanese clothing brand Uniqlo has announced a three-year sponsorship agreement with the International Tennis Federation relating to the governing body’s wheelchair tennis properties.

Trusted Choice, a consumer branding programme for independent insurance agents and brokers, has agreed to become the presenting sponsor of the 2014 World Lacrosse Championship national team competition.

Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.

The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.