News
Nissan signs up to City Football Group’s global vision
Japanese automotive giant Nissan has agreed a five-year deal to become the first global partner of City Football Group, which operates English Premier League champion Manchester City and holds stakes in teams in the US, Australia and Japan.
Caixa expands Brazilian football portfolio with Sport deal
Government-owned bank Caixa Econômica Federal has furthered its backing of Brazilian football by agreeing to become the new main sponsor of Campeonato Brasileiro Serie A team Sport Club do Recife.
United Airlines, Citrix sign up for new 49ers stadium
United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.
Oil giant becomes title sponsor of Women’s Baseball World Cup
Japan’s largest oil company, JX Nippon Oil & Energy, has struck a major agreement to sponsor the 2014 Women’s Baseball World Cup.
Repsol extends MotoGP success story with Honda
Spanish oil and gas company Repsol has agreed a three-year extension to its long-running title sponsorship of the factory Honda team, the dominant force in motorcycling’s MotoGP championship.
Team NetApp – Endura supports growth plans with new title sponsor
German ProContinental cycling outfit Team NetApp – Endura has agreed a five-year deal for cooktops and cooktop extractor systems manufacturer Bora to become its new title sponsor from the 2015 season as it targets a place in the elite WorldTour.
Huawei adds Schalke to European football portfolio
German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.
MLB seals iON America partnership
Major League Baseball (MLB) has entered into a partnership with consumer electronics company iON America.
PGA Tour gets comfortable with new sponsor
Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Barcelona signs sponsor in key Mexican market
Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.
Buildcorp seals title sponsorship of new Australian rugby tournament
Construction services provider Buildcorp has signed up as the title sponsor of the new National Rugby Championship in Australia.
Jack Wolfskin and Bet365 extend West Brom deals
English Premier League football club West Bromwich Albion has extended sponsorship deals with outdoor clothing and equipment provider Jack Wolfskin and online gambling company Bet365.
Tour of Britain secures first title partner
UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.
SAA to support South African athletes on road to Rio
National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.
Brondby extends with main sponsor Bet25
Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.
Infront to launch centralised marketing platform for marathon majors
The World Marathon Majors group of elite marathon races has agreed a long-term partnership with the Infront Sports & Media agency that will lead to the formation of the series’ first-ever integrated sponsorship platform.
IMG Academy tees off Junior World Golf Championships deal
Florida-based elite sports training institute IMG Academy has reached a deal to become the title sponsor of the Junior World Golf Championships from 2015.