News
Honda expands Red Bull MotoGP sponsorship
Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.
Meriton stays on with Wests Tigers
Australian residential development company Meriton has signed a one-year extension to its sponsorship of embattled National Rugby League team Wests Tigers.
Asiana Airlines wings in for Gwangju’s Universiade
South Korean airline Asiana Airlines has become a top-tier partner of the 2015 Gwangju summer Universiade.
Polish FA takes punt on STS
The Polish Football Association (PZPN) has signed a two-year agreement to make betting company STS an official partner.
Wurth and Fanuc upgrade with Stuttgart
German Bundesliga football team VfB Stuttgart has signed renewed two-year sponsorship agreements with assembly products and consumables wholesaler Würth and automation specialist Fanuc through June 2016.
Etixx continues French football push with Nantes
Belgian sports nutrition brand Etixx has agreed a three-year deal to become an official partner of French Ligue 1 football club Nantes.
New York City FC recruits Hays
Global recruitment specialist Hays has entered into a three-year partnership with Major League Soccer newcomer New York City Football Club.
CHS aims to boost rural constituency with college sports sponsorship
Energy, grains and foods company CHS has entered into a wide-ranging college sports sponsorship programme in association with the Learfield Sports agency.
Handball Bundesliga club nets new main partner
Plastics technology firm Becker Kunststofftechnik has signed an agreement to become a premium partner with German Handball Bundesliga team HBW Balingen-Weilstetten.
Benfica joins Emirates’ football network
Dubai-based airline Emirates has further enhanced its football sponsorship portfolio by signing a three-year partnership with Portuguese Primeira Liga champion Benfica.
NFL’s Jaguars add Smart Pharmacy to commercial roster
NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.
Washington Redskins team up with local newspaper group
NFL American football team Washington Redskins has entered into a content and marketing partnership with the Washington Times newspaper for the 2014 season.
Cagliari brings in Gsport for commercial drive
Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.
IPC to target national committees in anti-doping drive
The International Paralympic Committee (IPC) plans to step up its anti-doping efforts amid further failed drugs test by powerlifters.
DHL delivers Chinese Super League deal
Global logistics giant DHL has agreed a deal to partner the Chinese Super League, the country’s top football division.
Arsenal extends connection with BT Sport
English Premier League football club Arsenal has agreed a two-year extension to its partnership with UK pay-television channel BT Sport.
Basketball Bundesliga nets betting partner
Austrian-headquartered sports betting company Ruleo Alpenland has signed a multi-year agreement to become the official betting partner of Germany’s Basketball Bundesliga.
Texas Rangers strike deal with Hyundai
Major League Baseball team Texas Rangers has secured a five-year sponsorship deal with Korean automotive company Hyundai which will extend through the 2018 season.