Basketball Bundesliga nets betting partner

Austrian-headquartered sports betting company Ruleo Alpenland has signed a multi-year agreement to become the official betting partner of Germany’s Basketball Bundesliga.

Ruleo Alpenland will promote its new sports betting app Btty through the partnership.

Btty will benefit from a range of communication and promotional activities in association with Germany’s leading basketball league, including at its Champions Cup, All Star Day and Top Four showpieces.

The company’s online presence will be particularly strong via integration into the Basketball Bundesliga’s official website and Facebook and Twitter pages.

Hendrik Knopp, managing director of Ruleo Alpenland., said: “In recent years the league has won tremendous popularity and is especially popular especially among the young, mobile target group. With Btty we can offer a new, exciting, pleasant and responsible gaming experience.”