News
Lotte sinks three-year LPGA tournament extension
Japanese and Korean food and shopping corporation Lotte has signed a three-year extension to its title sponsorship of the LPGA golf tournament the Lotte Championship.
Jaguars feed on Firehouse Subs deal
NFL American football team Jacksonville Jaguars have entered into a partnership with US restaurant chain Firehouse Subs.
Abacus Sportswear continues Solheim Cup partnership
The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.
Brisbane Roar links up with Umbro
Australian A-League football club Brisbane Roar has announced an agreement with sportswear company Umbro.
Melbourne Rebels extend with university partner
Australian Super Rugby team Melbourne Rebels has sealed an expanded agreement for the University of Melbourne to continue as its official university partner across the next two seasons.
Fiba cleans up with Head & Shoulders deal
The International Basketball Federation (Fiba) has agreed a partnership with consumer goods company Procter & Gamble to promote shampoo brand Head & Shoulders in association with its major national team competitions through 2015.
Corinthians track down CarSystem sponsorship
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with vehicle tracking technology firm CarSystem.
Aston Villa goes on tour with Andalucia
English Premier League football club Aston Villa has entered into a partnership with the Andalucía region of southern Spain.
Drummond Golf expands support of Golf Australia
Specialist off-course golf retailer Drummond Golf is to expand its support of Golf Australia after agreeing to become a major partner of the national governing body.
IOC completes TOP Programme set with Samsung extension
Korean electronics manufacturer Samsung has extended its worldwide TOP partnership with the International Olympic Committee through to 2020, becoming the IOC’s final existing top-tier partner to commit through to the Tokyo Games in six years' time.
Chevrolet gears up Brazil national team sponsorship
US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.
Everton signs pan-European partnership with Coral
English Premier League football team Everton has signed a two-year deal to make Coral Interactive its official European betting partner.
FedEx delivers Ryder Cup partnership
US shipping giant FedEx has struck a deal with this year’s edition of the Ryder Cup golf tournament, which will take place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.
Garmin partners Southampton for Premier League journey
GPS technology firm Garmin has agreed a global partnership with English Premier League football club Southampton.
Zumtobel lights the way for Borussia Dortmund
German Bundesliga football team Borussia Dortmund has signed a five-year partnership with Austrian lighting company the Zumtobel Group.
Adelaide Crows extend Toyota partnership
The Australian Football League’s (AFL) Adelaide Crows Aussie rules club has extended a partnership with car maker Toyota.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Bahlsen scores double Bundesliga extension
German Bundesliga football clubs Hannover 96 and Hamburg have extended their partnerships with domestic food producer Bahlsen.