German Bundesliga football clubs Hannover 96 and Hamburg have extended their partnerships with domestic food producer Bahlsen.
Under Bahlsen’s agreement with Hannover, the company will remain an official sponsor of the club for an additional five years, from 2014-15 to 2018-19.
Bahlsen will continue to benefit from various branding opportunities around Hannover’s HDI-Arena stadium and will also support some of the club’s various charity activities.
In addition, Bahlsen has agreed a one-year extension to its partnership with Hamburg to cover the 2014-15 season.
Bahlsen will remain an official partner of the club and will continue to enjoy in-stadium branding at the club’s Imtech Arena home ground.
In addition, the company will continue its support of Hamburg’s football school and kids club. Bahlsen branding also will appear on all Hamburg football school and kids club clothing under the agreement.