German Bundesliga football team Borussia Dortmund has signed a five-year partnership with Austrian lighting company the Zumtobel Group.
Under the agreement, the Zumtobel Group will promote its Thorn and Zumtobel brands, along with launching customer programmes aimed at electricians, electrical planners and wholesale dealers of both brands.
Zumtobel’s partners will have access to hospitality packages built around attending Dortmund’s home Bundesliga matches.
The club’s BVB FanWorld facility in Dortmund has benefitted from an LED lighting installation from Zumtobel, with further collaborative projects to follow.
Zumtobel Group chief executive Ulrich Schumacher said: “We are targeting significant growth in the German-speaking markets. In Borussia Dortmund we now have a strong partner at our side. This partnership will provide the ideal context in which to make the most of our strategic multi-brand approach.”