News

Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.

Swiss luxury watch brand TAG Heuer has agreed a deal to become the official timekeeper and timepiece of the New York Marathon.

UK bookmaker William Hill has continued its expansion in the English Premier League by striking a partnership with Crystal Palace.

Major League Soccer team Philadelphia Union has signed an extension to its shirt sponsorship deal with Bimbo Bakeries.

The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.

Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.

German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.

US bicycle manufacturer Cannondale has agreed a partnership with Slipstream Sports to replace GPS technology firm Garmin as the title sponsor of its UCI ProTour cycling team from 2015.

Fashion company LF Corp has reached an agreement with the 2015 Gwangju summer Universiade to become the official sponsor for formal wear at the multi-sport event.

Brazilian privately-owned bank Itau has agreed a five-year deal to become the presenting sponsor of the Miami Open tennis tournament.

NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.

French tyre manufacturer Michelin has extended its deal as an official supplier to the World Rally Championship until the end of the motor racing series’ 2016 season.

Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.

English Premier League football club Aston Villa has reached an agreement for betting website William Hill Online to become its official UK and Ireland betting partner.

Qatar Airways has announced a partnership with the Qatar Stars League that will allow fans to earn air miles by attending matches in the country’s top football division.

SportAccord, the umbrella organisation for more than 100 international federations and organisations, has extended its partnership with Swiss watch company the Swatch Group through to 2018.