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PSA serves up Salming Sports deal

The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.

Under the four-year deal, from 2014-15 to 2016-17, Salming will serve as the PSA’s official clothing and shoe partner. Financial terms were not disclosed.

Salming’s branding will be displayed on the all-glass show court at the season-ending PSA World Series Finals and there will be further branding promotion at all PSA World Series events.

Additionally, the brand will gain exposure via the PSA’s official online video and YouTube channel and Squash TV while Salming’s merchandise will be available to buy from the organisation’s PSAworldtour.com website.