Swatch straps in for SportAccord renewal

SportAccord, the umbrella organisation for more than 100 international federations and organisations, has extended its partnership with Swiss watch company the Swatch Group through to 2018.

Under the deal, Swatch will continue as the official timekeeper of SportAccord’s Multi-Sport Games having first partnered with the organisation in 2010.

SportAccord’s Multi-Sport Games portfolio currently consists of the World Artistic Games, World Beach Games, World Combat Games and World Mind Games.

The financial terms of SportAccord’s renewed deal with Swatch were not disclosed.