News
German Volleyball Bundesliga secures flooring partner
The German Volleyball Bundesliga (VBL) top-tier club competition has entered into a partnership with vinyl flooring manufacturer Gerflor.
Qatar Airways aims to lift golf in India
Qatar Airways has agreed a deal to become the official airline partner of the Professional Golf Tour of India until the end of 2015.
FFF checks in with Accor
French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.
Setanta Sports touches down with London Irish
English Premiership rugby union team London Irish has entered into a marketing partnership with Irish pay-television broadcaster Setanta Sports.
Adelaide United sustains shirt sponsor deal
Australian A-League football team Adelaide United has announced a two-year extension to its shirt sponsorship deal with recycling and waste management company Veolia.
Augsburg secures double extension
German Bundesliga top-tier football club Augsburg has extended its partnerships with local energy company Stadtwerke Augsburg (SWA) and car parts supplier Reinhard Kastner.
AfrAsia Bank backs landmark Mauritius Open
Micromax picks up BCCI sponsorship rights
Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.
Italian basketball team secures main sponsor
Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.
Kings XI Punjab bags sponsorship pair
Indian Premier League cricket team Kings XI Punjab has agreed sponsorship deals with budget airline AirAsia India and smartphone manufacturer HTC Mobiles ahead of its participation in the Champions League T20 international club competition.
Hisense becomes Lotus’ latest short-term partner
Formula One motor-racing team Lotus has agreed its latest short-term sponsorship deal by signing a three-race contract with Chinese television and refrigeration manufacturer Hisense.
NFL’s 49ers in banking partnership
U.S. Bank, part of the U.S. Bancorp financial services holding company, has entered into a partnership with NFL American football franchise the San Francisco 49ers.
Technogym renews Olympic ties for Rio 2016
Fitness equipment company Technogym has signed an exclusive supplier contract for the Rio 2016 Olympic Games.
Tottenham nets MBNA renewal
English Premier League football club Tottenham Hotspur has signed a five-season extension to its long-standing sponsorship deal with credit card company MBNA.
Club Atletico Lanus secures Yamaha as main sponsor
Argentinean Primera División top-flight football team Club Atlético Lanús has agreed a deal for motorcycle and motorised products manufacturer Yamaha to become its main sponsor.
Leinster renews with Bank of Ireland
Irish rugby union club Leinster has renewed an agreement with main sponsor Bank of Ireland for five years, from 2014-15 to 2018-19.
CTI signs up as major partner of Melbourne Victory
Australian A-League football team Melbourne Victory has appointed customised training and assessment programmes company Community Training Initiatives as its new joint-principal partner.
Schott teams with Bundesliga’s Mainz
Speciality glass company Schott has entered into a partnership with German Bundesliga football team Mainz 05 for the 2014-15 season.