Italian basketball team secures main sponsor

Italian Lega Basket Serie A top-tier basketball team Pallacanestro Varese has agreed a deal for national employment agency Openjobmetis to become its new main sponsor.

The rolling annual deal will commence with the 2014-15 season.

Under the deal, the team will now be known as Openjobmetis Varese and the company's logo will appear on the front of players’ jerseys

Openjobmetis branding will also feature on the club’s official website and marketing materials.

In addition, the partnership will include various joint activities, marketing and promotional initiatives.

Varese finished 10th in the 2013-14 Lega Basket A.