News
Oman Golf Classic cooks up sponsor deal
Luxury holiday destination Shangri-La Barr Al Jissah Resort & Spa has renewed its sponsorship of the National Bank of Oman Golf Classic ahead of the 2014 edition.
FFF kicks off KFC partnership
Fédération Française de Football, the sport’s governing body in France, has agreed a sponsorship deal with multinational fast food chain KFC.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.
Bundesliga’s SC Paderborn takes punt on SuperLenny.com
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.
TD Ameritrade touches down with NFL
US online broker TD Ameritrade has agreed a three-year sponsorship deal with the NFL American football league.
Seahawks set sail with Princess Cruises
NFL American football team Seattle Seahawks has announced a sponsorship agreement with cruise line Princess Cruises.
Red Stripe drinks to Jamaican Premier League extension
Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.
Michelin teams up with CBF
French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.
Black Yak strikes Gwangju Universiade partnership
Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.
Mazda extends Connacht relationship
Car maker Mazda has extended a commercial partnership with Connacht by signing up to serve as the Irish Pro12 rugby union club’s official car sponsor.
Kingsmen Creatives has designs on SEA Games
Communication design and production group Kingsmen Creatives has agreed a S$3m (€1.81m/$2.4m) deal to become the official venue planning partner of the 2015 Southeast Asian (SEA) Games.
Ralph Lauren expands PGA of America association
Fashion brand Ralph Lauren has been named as an official partner and outfitter of the PGA of America.
Atletico Independiente banks new shirt sponsor
Argentinian Primera División football club Atlético Independiente has entered into a one-year sponsorship agreement with local municipal commercial bank Banco Ciudad de Buenos Aires.
ABT Sportsline handed sponsor boost for Formula E
ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.
Etixx to tackle London Irish partnership
English Premiership rugby team London Irish has agreed a sponsorship deal with sports nutrition brand Etixx.
Amalie picks up naming rights to Tampa Bay Lightning arena
Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.
Nascar connects with Xfinity
North American stock-car racing series Nascar has agreed a long-term deal for US media company Comcast’s Xfinity brand to become the title sponsor of its second series.
Volvo goes the distance again with Singapore Marathon
Automotive manufacturer Volvo has agreed a deal to return as a sponsor of the Singapore Marathon.