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Etixx to tackle London Irish partnership

English Premiership rugby team London Irish has agreed a sponsorship deal with sports nutrition brand Etixx.

Etixx becomes London Irish’s official sport nutrition provider ahead of the 2014-15 season-launching London Double Header event at Twickenham on Saturday.

The agreement will run for three years, until the end of the 2016-17 campaign.

Under the agreement, Etixx will supply London Irish’s first-team and academy squads with a range of nutrition products.

The Etixx logo will feature on the right-hand sleeve of London Irish’ playing jersey in Premiership, LV= Cup and European matches and it will receive extensive in-stadium branding on touchline boards, concourse areas and the big screen during home games at the Madejski Stadium.

This year, Etixx has enhanced its sports sponsorship presence by agreeing to take on parent company Omega Pharma’s co-title sponsorship of the Omega Pharma Quick-Step UCI World Tour cycling team and partnerships with French Ligue 1 football teams Lille and Nantes.

Last month, London Irish secured a commercial partnership with Irish broadcaster Setanta Sports and a renewal with recycling company Powerday.