Black Yak strikes Gwangju Universiade partnership

Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.

Under the deal, Black Yak will produce clothing and sportswear to be worn by torch relay runners, volunteers, operating and security staff involved in the multi-sport event, which is operated by Fisu, the international university sports federation.

Additionally, Black Yak will be able to use the official logo and marks of the Gwangju Universiade in promotional campaigns and benefit from television and online advertisements.

As sportswear supplier, Black Yak sits alongside LF – the official formalwear supplier –  on the Gwangju Universiade sponsorship roster.

The 2015 Gwangji Summer Universiade in South Korea will take place between from July 3-14 and feature about 20,000 participants from 170 countries.