Miles Palma

Football

Major League Soccer’s LA Galaxy has agreed a content collaboration deal with music video network Vevo.
Football

Inter Miami has secured a sponsorship deal with watch brand Tudor on a multi-year deal to become the 'Official Timekeeper' of the club
Pickleball

The US Open Pickleball Championships has secured a sponsorship deal with Sketchers to make the sneaker brand the Official Footwear Sponsor of the 2024 Minto US Open Pickleball Championships in Naples,…
Football

Major League Soccer’s Inter Miami has renewed its sponsorship deal with cryptofinance firm XBTO in a multi-year deal that sees the firm remain as the club’s Official Cryptofinance Partner. 
American Football

The New York Jets has secured a ticketing deal with TicketManager that makes it the Official Corporate Ticket Manager in a multi-year agreement
Tennis

San Francisco will be the host city for the 2025 edition of the Laver Cup with matches set to take place at the Golden State Warriors' Chase Center
Sailing

SailGP, the annual sailing league, has signed a new expanded sponsorship deal with Sonesta International Hotels that will see Sonesta become the official hotel partner of the United States SailGP Team
Motorsport

Indycar and Indianapolis Motor Speedway (IMS) have extended their title sponsorship deal with medical services provider Global Medical Response (GMR) that will see GMR continue as the Indycar Safety Team…
Football

Inter Miami has reaped the benefits of signing Lionel Messi by striking the most valuable shirt sponsorship deal in Major League Soccer. SportBusiness Sponsorship analyses the league's shirt sponsorship market and league-level marketing category.
Wrestling

Snack brand Snickers and WWE 2K24 will continue as the presenting partners for the 2024 edition of WrestleMania after an agreement was reached between parents companies Mars, Take-Two, and World Wrestling…