GLENDALE, ARIZONA - FEBRUARY 12: Patrick Mahomes #15 of the Kansas City Chiefs runs onto the field before Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona. The Chiefs defeated the Eagles 38-35. (Photo by Christian Petersen/Getty Images)
The 2023 Sponsorship Works casebook contains 15 case studies: our pick of those sponsorship activations from the last 12 months which demonstrated best practice in planning and delivery.
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