Activations

Small business accounting software firm Xero improved brand perception in the UK with its ‘Dream Bigger’ 2023 Women’s World Cup campaign.

Mobile services provider Smart wanted to use its sponsorship of the Fiba Basketball World Cup to create an uplift in brand awareness and association in its home market through digital and out-of-home executions.

Starling Bank has grown affinity among fans of Southampton FC Women via its 'Coaches of Tomorrow' campaign.

SportBusiness Sponsorship examines how the South Australian Tourism Commission leveraged a sponsorship deal with LIV Golf to make South Australia a destination of choice for international and domestic visitors.

SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.

SportBusiness Sponsorship speaks to Gareth Griffiths, director of partnerships and sponsorship at Virgin Media O2, about how the brand is activating its England Rugby sponsorship deal at the Rugby World Cup.

The 2023 Purpose-Led Activations Casebook is out now. Sports sponsorship deals are evolving, and brands are increasingly looking for something beyond purely promotional transactions

Guild Esports, the London Stock Exchange-listed esports organisation co-owned by David Beckham, launched the #NoRoomForAbuse campaign with its ‘Official Premier Partner’ Sky UK in May 2023, to raise awa…

‘A Stay on the Green by Hilton’ was a hospitality, content generation and brand awareness campaign focused on the building of a world-class replica Hilton hotel room on the 15th Green at Dubai’s Jumei…

The Australian Football League (AFL) and resources company BHP embarked on a three-year AFL Women’s (AFLW) partnership, from 2020 to 2022, focused on creating more opportunities for women to play, umpire a…

The ‘Chevrolet Good Deeds Cup’ launched on January 20 2023 for its seventh season with a new challenge for young hockey players. Fo

Launched across October and November 2022, to coincide with Pink October and Movember, ‘In Safe Hands’ is a campaign to help educate and spread awareness of the importance of self-examination in detecting can…

O2 states that it is on a mission to help close rugby’s gender gap with its longstanding partner – the RFU. In

As AIA’s partnership with Premier League football club Tottenham Hotspur entered its ninth year during the 2021-22 season, the multinational insurance provider tasked CSM with generating new leads and m…

To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…

To mark the extended relationship between Southampton FC and Sportsbet

As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …