Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Home
Analysis
Ice Hockey
‘For The True’ – Truly Hard Seltzer and NHL
Matthew Glendinning
April 29, 2024
Share:
Link copied to clipboard
Image: Momentum Worldwide
Truly Hard Seltzer has launched a paid media campaign around the Stanley Cup Playoffs using NHL in Canada sponsorship rights.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Get started
Already have an account?
Sign in here
Read this next
Ice Hockey
NHL aspirations drive Quebecor's naming game
11 Aug 2011
Ice Hockey
Bridgestone re-ups on NHL Winter Classic programme
21 Aug 2015
Ice Hockey
PepsiCo and NHL drive mutual gain from activation scale
27 Feb 2018
Ice Hockey
NHL just the start for GoPro in major sports
20 Feb 2015
Baseball
Patch inventory will sell out, despite cautious first year for MLB and NHL
5 Jul 2023