European handball champions bed down with new partner
Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.
Aalborg banks on Spar Nord renewal
Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
Barcelona signs first Chinese partner
Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.
Baku 2015 marks one-year countdown with Tissot deal
Baku 2015, the organising committee for the inaugural European Games, has signed Swiss watchmaker Tissot as the latest commercial partner for the multi-sport event.
Manchester City nets Jiwasraya partnership
English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.
Volvo Ocean Race calls up Truphone
UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.
FFF connects with Archos
French consumer electronics company Archos has agreed a four-year partnership with the French Football Federation.
Adidas strikes deal with Harlequins
English Premiership rugby union club Harlequins has agreed a three-year kit partnership, from 2014-15 to 2016-17, with German sportswear company Adidas.