BOA signs up first ever fitness partner for Rio 2016

Health club group Fitness First has struck a deal to become the first ever fitness partner of the British Olympic Association.

Fitness First will support Team GB athletes in their preparations for the 2016 summer Olympic Games, which will take place in Rio de Janeiro, Brazil.

The group will provide athletes with fitness equipment, fitness expertise and access to Fitness First facilities.

BOA chairman Lord Sebastian Coe said: “The synergy between Team GB and Fitness First is very clear and obvious, embracing sport and getting the nation to understand what elite competition is about, along with challenging all those big issues such as physical inactivity.”