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Huawei extends ties with first major sporting partner

Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.

Huawei and the Raiders joined forces in March 2012 and the company’s logo will continue to appear on the front of the team’s home and away jerseys until the end of the 2015 NRL season.

Huawei Australia chairman John Lord said: “The Raiders sponsorship was the first professional sporting partnership that the company entered into globally. The Green Machine is now part of a sponsorship stable that includes some of the biggest names in world sport – Arsenal, Borussia Dortmund, AC Milan, the Spanish La Liga and the IPL’s (Indian Premier League’s) Royal Challengers Bangalore. The Raiders have provided Huawei with a fabulous opportunity to grow and strengthen our brand in Australia.”

Raiders chief executive Don Furner added the extension of the partnership with Huawei was “paramount” to the club’s future.