Alcohol policy group champions Scottish Women’s Football
Scottish Women’s Football has named an alcohol policy group as the new sponsor of its National Performance League, the elite level for girls’ football in Scotland.
LA 2028 marketers close in on nine-figure Nike deal – report
US Olympic and Paralympic Properties, the joint sales venture of the LA 2028 Organising Committee and the US Olympic Committee, is closing in on its first deal, according to US press reports.
Škoda extends top-tier Tour de France deal to 2023
Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
Gatorade extends Manchester City partnership with women’s team rights
Sports drink brand Gatorade has extended its multi-year global partnership with the English Premier League's Manchester City to include the club’s women’s team.
Tappit to showcase cashless technology at Australian Grand Prix
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Thatchers inks Official Cider deal for 2019 Cricket World Cup
UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
Team Sky closing in on new European main sponsor
The cycling industry view that Team Sky is too good to go without a new main sponsor appears to have been confirmed by one of Team Sky's sports directors
Deutsche Post diverts Schalke’s shirt sleeve rights to DHL
German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…
Betfred wins title deal with British Masters golf tournament
UK bookmaker Betfred has guaranteed the future of the British Masters for at least another two years, after taking over as the tournament’s new title sponsor.
Garmin adds Team Sky to 11-strong cycling portfolio
GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky